Eye-Tracking Open Access Journals 31/Jul

More and more people are publishing eye-tracking research in open-access journals. This is due, in large part, to the increased number of open-access journals as well as greater interest in publishing research that anyone can use and view without paying for access. For ease and convenience, there …

How does eye tracking work? 16/Jul

Only a generation ago, eye tracking typically required complex and expensive equipment and considerable technical expertise on the part of the researcher. Analyzing eye movement data was often a slow and laborious process. As such, it is perhaps unsurprising that it was a relative niche field. …

What is eye tracking? 13/Jul

What is eye tracking? Put simply, eye tracking is the process of measuring eye movements. A typical goal for eye tracking research is to establish where people look (i.e., their “point of regard” or “gaze\\\\\\\"). To this end, scientists usually use a video-based eye tracker, such as the EyeLink 1000 …