More and more people are publishing eye-tracking research in open-access journals. This is due, in large part, to the increased number of open-access journals as well as greater interest in publishing research that anyone can use and view without paying for access. For ease and convenience, there …MORE
How does eye tracking work? 16/Jul
Only a generation ago, eye tracking typically required complex and expensive equipment and considerable technical expertise on the part of the researcher. Analyzing eye movement data was often a slow and laborious process. As such, it is perhaps unsurprising that it was a relative niche field. …MORE
What is eye tracking? 13/Jul
What is eye tracking? Put simply, eye tracking is the process of measuring eye movements. A typical goal for eye tracking research is to establish where people look (i.e., their “point of regard” or “gaze\\\\\\\"). To this end, scientists usually use a video-based eye tracker, such as the EyeLink 1000 …MORE
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